Convert Experiments

A/B Testing Software

Convert's corporate website

About project

Convert is a Startup that has a platform what enables business owners to perform A/B, Multivariate and Split tests in their websites. In this sense, website optimization platforms tend to become an even more important and widespread tool for marketers. We were contacted by convert to help making a redesign to their website and business blog.

Challenge

Convert is a business that prospers and expands quickly, a redesign is often needed to reflect the change in audiences, geographic reach or scope due to keep their position and rise above the competition. Each page should have its own visual desing and should be different on visual design and behavior. We make high emphasys in the price sections, additionally, we focus our efforts in the prices pages and highlight convert products.

We work hard improving their page load times, making to convert one of the best in that sector. Furthermore, We work in changes in their enterprise blog which emphasize that convert is a growing company and give to audience a better experience.

Login Convert Experiments Main Pages Price Table Plan comparison Convert Blog

Development process

Requirement Analysis

The customer provided a requirement documentation that helped transition from the Analysis Phase to the more technical and detailed Design Phase which establish a baseline, a change control process, and a way to track the requirements through the rest of the lifecycle for this new redesigm.

Requirement Analysis

User Interface

The visual design used for this project was inspired by the current Convert brand identity. From this ouset, the styles reflect their brand's uniqueness preserving his great corporate visual design.

User Interface

Development

This web site was built on Wordpress and uses a customised responsive theme based on Olympus. Due to lacks of this template, we had to develop customs API to solve all the requirements.

After finished the first phase related over redesign and new views added to the site, we work in the speed optimization. Improving the page's speed performance following the performance best practices.

  • Compression of the images.
  • Minify resources.
  • Reduction of external http request.
  • Using Asynchronous Scripts.

Development Tools

Drømbit staff glad to share the tools, techniques and technology required to create magic products. In the following list we are going to show the things which let us achieve our goals.

Google Drive

Google Drive

Moqups

Moqups

Slack

Slack

Sketch App

Sketch App

Passion

Passion

Preview Project

Security And Clean

Contact Us

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